Analyzing data obtained from china internet network information center ( cnnic ) within the theoretical framework of diffusion of innovation , we find that though the internet is booming at amazing speed in china ( mainland ) , it is still in its initial stage of diffusion 在對所有數據進行分析之后發現,中國大陸地區的互聯網用戶雖然在過去的幾年中迅速增長,但是仍然僅占總人口的一小部分(約為中國城市人口總數的7 . 4 ) 。互聯網絡在中國大陸的傳播依然處于初期狀態。
Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of rural sociology, popularized the theory in his 1962 book Diffusion of Innovations.